e-book Description
7 Day Product Creation Crash Course
Selling information products is a very lucrative business, whether it is an eBook, an mp3 file or an instructional video. Marketing these types of products can make you RICH!
Digital information products need no physical space to store stock, and they can be produced relatively cheaply and quickly. In fact, you probably already have the means to create your first product right in front of you right now.
All you need are these basic essentials:
· A computer with a couple of software programs. These programs can be downloaded from the internet for free - we’ll give you the links you need later on in another chapter.
· An internet connection either a fixed contract price or aPay as You Go connection.
· A domain name and some hosting space.
· A means of taking payments from your customers
· An Idea
You need very little working capital compared to other business startups and we are going to show you how to create your product quickly and easily in just the next 7 days.
You will never find an easier, faster or cheaper method to making money online than this.
Why Create an Information Product.
Every day people are surfing the Internet looking for answers to their specific problems. They need to know, they want the information and they want it RIGHT THERE AND THEN.
You’d be surprised at what people are looking for and how easy it is to just do a little in-depth research and produce exactly what they are looking for.
We know, we can hear you saying, but why should someone buy something when they can find the answers for free? The simple answer is TIME. By creating an information product that caters specifically to their wants and needs you are saving the other person their most valuable asset, their time. Your product will give them an instant answer to their most pressing problem.
Once you have identified your hungry crowd you simply provide them with an information product that will give them a solution to their problem.
Using the methods contained in this book, you will quickly be able to identify what people want and desire and you will be able to produce an information product to fulfill their needs.
Once you have created your product, that’s it, you can sell it to as many people that need it over and over again, creating a passive income stream forever.
People are always looking for information on all kinds of things to help improve all areas of their lives.
Next time you are in your local newsagents, take a look at the magazines that are on sale. We bet you that there are magazines on those racks that cover topics that you never even considered people wanted information on. From keeping their pony, their tropical fish, growing their own vegetables, housekeeping tips, caravanning and camping, classic cars, hairstyles, tattoo designs, financial trading, digital cameras, and photography …………………….
And the list could go on.
Magazine / Publishing companies wouldn’t waste their time and money producing these magazines, if there weren’t people interested in purchasing them for the information they provide.
Take a serious look at what is on those newsagents shelves, look at the subjects are they covering, and how many titles cover some subjects in smaller niches? For example, Weight Loss is a huge area with many smaller niches.
A niche is a subset of the main market. Let’s take the weight loss idea and just brainstorm it a little.
Weight Loss – after pregnancy Weight Loss – for seniors Weight Loss – for teens Weight Loss – for women Weight Loss – for men
The weight loss market is huge! (No pun intended)
By looking at the various publications you can drill down further and create your information product targeted to a specific subset of the main topic.
This is what information marketing is all about; you identify a large hungry crowd with a problem and provide them with a specific solution to that problem. Look for a market that is already there asking questions and seeking answers. DO NOT make the mistake of trying to create a new product when there is no clear evidence of any market for it.
Do not be put off if you find a niche where it looks like everyone and his dog is marketing to them, this is actually a good sign that there really is a high demand for products covering that subject area. Likewise, if you find a niche where there are very few marketers marketing to them, this is usually a sign that the people in that market are not willing to purchase information and it would be a waste of your time and effort to produce any kind of product for them and their market.
Creating a product that people will pay you for over and over again does take some time and effort, but once you have created your product you then have the opportunity to make money from it for as long as it contains the relevant and up to date information that people are looking for.
Let’s say that your finished product will sell for $27.
It takes you 7 days to produce that product from start to finish. 7 days of 5 hours a day is a total of 35 hours, you pay yourself a minimum rate of $10 per hour so the product has cost you $350 dollars to produce. Once you have sold just 13 copies, the rest is just a clear profit.
Getting an Idea for your Product
In the last chapter, we mentioned looking at offline publications and using them to brainstorm an idea for your product. That is just one way, there are lots of other ways nowadays with the Internet and using the free tools available to us.
The good news is it really is easy to find hungry niches, and it is quite easy to do. What interests you? What are your hobbies? Do you have a passion for something – do other people have the same hobbies?
People love to do things in their spare time, they like to have hobbies and they do really enjoy learning about things they are interested in and they always want to upgrade their knowledge on a subject that they love.
Here are some popular hobbies of the average Jane and Joe. Cooking
Fishing Scrapbooking Knitting Sewing Weight Lifting
Stamp or coin collecting Keeping Tropical fish Walking and Rambling
Looking after a pet: – bird, dog, cat, fish, rabbit, pony, horse, snake, etc.
Growing – plants, vegetables, indoor plants, tropical plants.
We even know people whose hobby is “belly-dancing”, but it’s not something that we can say we would do.
So how can we research what people are looking for?.
All of the major search engines can help us with this task.
Ask has a page http://www.ask.com/popular-questions where they list all the popular questions being asked. These are listed in 21 different categories you can look at and see what questions – information is being sought in each of those categories.
Yahoo Answers! Again this site is divided into different categories.
The categories are then subdivided into smaller niche categories.
By checking out what questions are being asked you can get a better idea of what to base your product on. You can search using different options of whether a question is open, resolved, and popular or has the most answers.
Take a look at the questions being asked - are there some that are cropping up again and again, or lots on a particular subject area?
Google Zeitgeist is a service provided by Google that will show you the weekly top 10 lists of the most popular searches in several countries and the whole world. And with Google Trends, you can compare up to 5 different topics and see how often they have been searched for on Google over time.
Using Google Insights for search, currently in beta
You can analyze how popular a certain search term is and compare the data going back to 2004. Using a generic term of “make money online” we can see that this term is used more in the summer months of July and August than it is during the winter months of November and December and it peaks again in January.
If we take the search term “lose weight after pregnancy” we can see that this term is being searched more and more and there are now 5 times as many people searching for that information in 2011 than there were in 2004. The statistics also show us that most of the searches are being carried out by citizens of the USA, Canada, and the UK.
Using this information we can see that this product does have a demand and if we were to create it, it would be aimed primarily at English speaking countries.
This would be an ideal topic to create a product on if you were medically qualified and insured to give medical advice. For the normal average person, you wouldn’t be so it is best to stay clear of this kind of product unless you want to risk getting sued.
Play around with your searches, try different words and phrases - write down 5-10 subsets of your first search term.
For example ----------------
Input search term = “training your dog” Subset terms returned were:-
Now if our product was going to be on “dog training” thanks to Google we now have related search terms that we can use to formulate our product with, we could easily use 5 or 6 of those rising search terms as chapter headings for our product.
Be careful not to spend too much of your time at this stage. Just get the idea, then you’ll need to check that people are in fact wanting information on your chosen niche.
February is always the month for Lovers – Valentines Day is notorious for amorous guys to ask their loved ones to marry them. Using the search term “wedding planning” we can see what else is being searched for too.
By analyzing the returned data, we can see that the top search and the rising search term is not actually “wedding planning” but “wedding checklist”.
Using this term “wedding checklist” we will now head over to Google the search engine and input that to see what results Google can give us.
There were 902,000 results returned. Other than the results we also need to see how many adverts are showing on the side of the results first page. Taking a look, this really is not good news. There are not that many ads at the side of the page.
Let’s analyze the screenshot on the next page.
There are only 3 ads related to wedding checklist on the main Google UK site.
The remainder of the ads are “related to wedding budget” and nothing to do with wedding check-lists at all.
Google is actually pointing out that there is room for more ads related to the topic as they cannot fill the front page of search results with ads.
Before we dismiss this subject out of hand and declare it as not being suitable for our product creation, let’s see how much the advertisers are paying to be listed on Google.
To do this, we use a site named Spyfu.
Sypfu lets you see what advertisers are spending on Google Adwords for their phrases.
This clearly is a market that does not have a lot of advertisers in any part of the world. For the USA we have only 43 people using the term Wedding Checklist on a daily basis.
However, in the UK market, there are 270 people using the search term Wedding Checklist on a daily basis. We can also see from the results that this market is a growing market with more and more sites using the keywords of “Wedding Checklist” in their site copy.
Another useful site we can use to check out our chosen subject for our product is Amazon.
Amazon UK search results show that there are 201 books, with 13 having been added in the last 30 days and 26 over the last 90 days.
So this means that publications have increased by 10% over the last 3 months for this subject.
The USA results show that there are fewer products than the UK only listing 145 in total, and it also states that there have only been 10 new publications added to this section in the last 90 days.
Sort your results using the options at the top of the page – look at which one is the best seller and which one is listed last.
Check out the reviews of some of the books. These on their own can be very informative, they will give you clues as to what was considered good or bad about the publication. Study the comments of the posters, did they find exactly what they were looking for?
Were there parts of the book that were excellent, or where there parts that were thought to be totally lacking on the part of the reader?
Reading these reviews will help you to make your product so much better than anything else out there in the marketplace.
It is hoped that you have now chosen a subject that you have some knowledge of - as stated previously the best place to start would be with hobbies and interests. In fact, the more expensive the hobby the better, as you will be targeting your product towards people who are already proven to have money, for example, Golf or Photography – both of these hobbies require the purchase of expensive equipment.
Just ensure that you check out the viability of the niche you choose as outlined in the previous chapters.
Research can take many forms and although this can seem daunting, it really is not that hard. You can research your subject using the Internet, visiting your local library and taking notes reading already published publications on the subject niche you have chosen.
Do not however be tempted to copy anyone else’s work. If caught, you will be prosecuted. Your work should be your own work and written in your own words.
When using other people’s material as a reference and you do wish to use part of the material, check with the owner of the material first that it is ok to do so. If you don’t hear back from them assume the answer is NO.
I would personally recommend you write or produce all your own content as then the product would be unique to you and your personality, the product would be a “one-off” and not a clone of someone else’s work.
you can even get your info product created for you quite painlessly.
· Interview other people. Seek out experts for your chosen topic, ask to interview them.
· Create a survey. Again seek out other people in yourchosen topic and ask them to complete a survey on the topic.
· Visit relevant forums. Make notes on the most asked questions, and make notes on the answers theyreceive.
· Do some brainstorming. Ask people you know what problems they are having with regards to your chosen topic. Ask them for suggestions as to what would help them overcome those problems.
· Subscribe to online newsletters produced by others whoare involved in your chosen topic area.
Use Public Domain material. Public domain works consist of books and articles that are made available free of charge. Some books are no longer copyrighted due to age. Be aware though that what can be considered Public Domain in one Country could be copyright protected in another. Make sure you read the relevant Countries regulations regarding Public Domain Works.
Types of Info Product
In today’s high tech era there are so many ways you can produce your info product besides a print publication. Modern-day consumers have a large choice of gadgets and gizmos they can access information on.
IPods, Ipads, Kindles, Computers, Netbooks, Notepads, Mobile phones, you name it the younger generation has it.
Think about the information product you are going to produce, which would be the easiest way to deliver this to your customers for their benefit?
Let’s say you have chosen to produce an info product on how to use CPanel hosting. Whilst you could actually produce a book/manual on using Cpanel it might be more beneficial to the customer if the product was in video or audio format, so that they could watch or listen to the instructions whilst they were actually trying to carry out the task in hand.
An EBook with thousands of screenshots and red pointy arrows do not give the same instructional value as a “watch over my shoulder” video would do.
So seriously do think about your product and think about the target end-user. What would be best for them? And if you are unsure, make sure you eventually create your product in more than one medium...
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