e-book Description
Build A Profit Pulling Ezine In 1/2 The Time
Brought to You by Make Money Today Academy
Carlos Garcia
Tell me about your ezine:
I run Wealthy Secrets, which is a paid newsletter.
It is geared towards those who are interested in starting a business online but don’t know exactly how or are missing the necessary tools to successfully run it.
I provide people with all the money-making tools they need to succeed, including unlimited autoresponders, ad trackers, and ongoing tools on a monthly service to ensure their long term success.
Approx # of subscribers:
I have about 5,200 subscribers right now
How long did it take you to gain that many subscribers?
6 months
If you were to start over now, how long would it take to gain that many subscribers?
It depends on the strategies I implement.
I’m designing a new plan as we speak, that will let me bring in at least 5,000 new subscribers per month.
Next year I want to acquire at least 50,000 paying subscribers. Anything can be achieved in this life,
so long as you put your mind to it. ☺
How important do you think it is to have an ezine?
It is extremely important to have an ezine,
because this gives you a chance and opportunity to generate your own members that care about what you have to say.
The reason I chose a paid membership vs. FREE is because I wanted to attract,
and work with the more serious minded individuals,
who want to truly learn and apply what it takes to succeed online. Although it wasn’t easy running the paid membership,
since I encountered software issues that cost me a lot of sleepless nights.
I loved the fact that it happened though, because I got to learn first hand, exactly what I wanted in a paid membership site software, and since no one else offers it, I’m having it built as we speak.
Of course, I can’t get into the details and features, because it is absolute top secret right now.
But, if you’ve ever been interested in capturing the residual value of running your own membership site, email me for more information.
But back to your question. ☺
It is also extremely important because you will have people that want to hear about what you have to say, and one of my biggest successes has been the fact that I let my members get to know me as a real person.
I inform them of my wedding plans, and the great people that I’ve met. People love the fact that they know that they’re dealing with a live human being on the other end, it makes a huge difference in establishing your credibility.
What are things that have successfully helped to build your ezine?
The most important aspect of my growth, is the pre-built members marketing handbook that took me about 6 months to write and implement.
In it I have 3 different viral marketing tools, along with 25 proven marketing plans, to ensure one’s success online.
The secret is to have an easy to duplicate system that anyone with the desire to succeed can follow.
What are things that you have tried that have not helped?
My biggest obstacle has been finding a reliable programmer.
From the marketing side of things, I’ve encountered a TON of obstacles.
I look at failure with a positive attitude though, I always look for the lesson learned, and I also ensure that I don’t make the same mistake twice.
I encourage people to make mistakes, because there’s no better lesson then the one you learn yourself by “Trial and Error”.
I feel that it’s better to make mistakes, then to never try at all.
At least with mistakes you’re doing something, and learning from it.
By doing nothing, you’ll get nothing! If you were going to start a new ezine – what would you do to make it as large and successful as the one that you have now?
1st – I would know exactly what type of audience I want to attract.
2nd – I would design a marketing plan to attract ONLY that audience. Sorry I couldn’t give you a more in-depth answer, but is the real thing that I would do.
I would gear my marketing to the exact people that are most qualified to receive my message.
This will do several things for you.
You will have the exact audience ready and eager to hear from you. This audience will be far more likely to trust you, and be with you for the long term.
You will have the exact audience ready act upon your recommendations.
Even if your list is smaller, WHO CARES!
I would much rather have 1,000 people on my mailing list who care about me, and can’t wait to hear my messages, instead of 100,000 random subscribers.
In the long run my list of 1,000 will be far more profitable for a number of reasons.
What are things you do to get people to read your ezine?
I’ve structured Wealthy Secrets to deliver the products and services throughout the month.
Meaning, there’s no download area to download everything at once.
If you downloaded 10 eBooks, or software products in one day, you’re likely not to use any of them!
I’ve pre-written my autoresponder series for 1 year, and it delivers the products and services to all my members, no matter when they join! With the help of my autoresponders,
Wealthy Secrets content is delivered on auto-pilot!
That is why I like to train people slowly, and keep them waiting for the resources to come.
What are things you do to keep your readers from unsubscribing?
I always over deliver!
People get at least 10 times their investment in products and services each and every month, as well as,
they get to participate in a compensation plan that pays 80% Commissions.
Those 2 combined are a powerful combination. :-)
However, no matter what I do, or how hard I try, there will always be people who unsubscribe, and I try not to take it personally.
What have you found to be the best ways to advertise your ezine?
I reveal all in my Marketing Handbook. :-)
I will tell you this though…. I’ve made it as easy as possible for someone to spread the message about me and my newsletter, and compensate them really well for it.
This little strategy sky rocketed my site into the top 2,000 most visited at one point.
Right now I’m ranked 3,781.
Advice you have for someone who is trying to start a new ezine?My advice to anyone just starting out is to figure out what you enjoy doing, and make sure that the topic you will write about is something you are passionate about.
But most importantly, make sure that others are seeking the knowledge that you’re about to share.
Find the market first, and then write.
Don’t write and then find a market because you’ll be wasting your time. Don’t be afraid to start, because the longer you wait, the further away you will be from achieving your goals.
Be sure to do your research for weeks if you have to.
It’s better to be prepared, rather then spending months creating content which others may not even want.
Always keep in mind the following…
Figure out what you will write about.
Figure out how you can help others with your advice.
What type of information would your subscribers pay to get their hands on, and why?
(Be sure to hit those hot buttons in your endorsements to your subscribers)
Be sure you have a reliable autoresponder service,
this way you can rest assured that your list will be properly managed.
Make sure the service you choose meets all of the following criteria.
• Provides Unlimited Autoresponders
• Easy list management
• Provides Unlimited Follow Ups
• Lets you manage your list, no matter how big it gets! My number 1 recommendation for an autoresponder service is AutoresponsePlus.com
Luckily, my Wealthy Secrets subscribers get access to this service free of charge, without putting up with the installations costs, or headaches.
Don’t be afraid to fail, because failure will eventually lead you to success.
I’ve failed over and over again, and that’s why I succeed.
–Michael Jordan If the world’s best basketball player ( in my opinion ) lives by this philosophy, why shouldn’t you?
Your Partner, Carlos Garcia
=========================
Carlos Garcia is the founder of the famous “Wealthy Secrets” newsletter.
Let him help you build a profitable home based business you can be proud of.
For just $1 he’ll give you all of the following:
* Endless Autoresponder accounts ($19.95/month Value)
* Endless Ad tracking Accounts for ANY URL ($17/month Value)
*Brand New
* Website Monitor Software (Mark Joyner used to sell this for $20/month)
* Lucrative Monthly Commissions (80% Payout!)
* Multiple Income Streams
* A Full Blown Marketing Handbook
* Viral Marketing Tools
* Member's Only Support Forum
* Confidential Internet Intelligence Manuscript by Mark Joyner ($197 Value.)
* Great Headlines Instantly ($67 Value.)
* eBook Monster Package with Rights ($47 Value.)
* Ezine Ad Solutions 2003 with Rights ($27 Value.)
* Classified Magic ($25 Value.)
* Ebook Sales Guide ($25 Value.)
Plus, some HOT un-announced bonuses worth $389!
Let’s do the math, all of the above amounts to $777!
That’s not counting the fees the autoresponders, ad trackers, and the Website Monitor Software, which amounts to $56.95 per month.
But, you can have it all for only $1 today.
Get all the details at Wealthy Secrets.
Bryan Winters
My name is Bryan Winters, owner of www.pushbuttonpublishing.com, www.pushbuttonleads.com, as well as a few other Internet marketing related web-sites.
This is what I do "full time", and I very much enjoy it.
There are very few other income opportunities that offer the potential income and freedom of an online business!
Ezine Page: http://pushbuttonpublishing.com/pbmezine.html Approx
# of subscribers:
-----(Tens of thousands.) How long did it take you to gain that many subscribers?
-----It took me about a year to reach 20,000 subscribers. If you were to start over now, how long would it take to gain that many subscribers?
-----If my focus were entirely on list building, probably 3-4 months or less.
How important do you think it is to have an ezine?
-----Extremely! A very large percentage of my business and my membership base has come *through* my email publication.
What are things that have successfully helped to build your ezine?
-----It's a combination of factors.
Running an affiliate program helps bring a great deal of my traffic, which in turn produces subscribers for me through a one-time pop-up window prompting visitors to subscribe.
I also use co-registration services such as LeadFactory.com and PushButtonLeads.com Further, I have a web page dedicated to my newsletter that I advertise.
You can take a look at it here: http://pushbuttonpublishing.com/pbmezine.html
...As you can see it's very simple.
But it's also very effective.
I give away an *exclusive* free report as a bonus for subscribing.
I advertise the page through ezine top sponsor and solo ads, as well as pay-per-click and traditional search engines.
Basically anywhere I can.
What are things that you have tried that have not helped?
-----Hmm, well I haven't used these with the specific intention of building my list, but FFA's, untargeted traffic exchanges, safelists, and ad blasters never work for much of anything (except soaking up precious time) from my experience.
If you were going to start a new ezine, what would you do to make it as large and successful as the one you have now?
What would be your fundamental steps?
-----I would diversify!
I would not use any one list building technique, but rather a variety of techniques - many the same as what I've described above.
Not only does this bring in "multiple streams of subscribers", it also lends itself to a more responsive, higher quality list.
I would strongly consider starting a free or paid service, where the requirement is to sign up for my list in exchange for the product or service offered.
If a paid product/service,
I would start an affiliate program with at least 2 tiers, and make sure to have a prominent subscriber form at my site.
Meanwhile I'd have the publication running at several reliable co-registration services, namely PushButtonLeads.com and LeadFactory.com I'd also create a web page dedicated to my ezine, such as the example I listed above.
I would list this page with the search engines, as well as set up a consistent pay-per-click campaign for it - through Google Adwords and possibly Overture.com as well.
For those starting out on a VERY tight budget I would recommend ezine ad co-ops (do a search on Google.com and you'll find quite a few).
You can build a substantial list for *nothing* this way. ...And I always recommend participating in forums and message boards related to one's topic of business.
Most forums will allow you to include a "sig. file" after each of your posts.
In which case, a link to your ezine web page would be ideal.
Yet another very economical way to generate additional subscribers would be to create a viral ebook or report, with your sign up form or link to your ezine page inside.
Pass on unlimited distribution or resale rights to the ebook or report, and as it gets passed along, your ezine receives free exposure.
Free list building services such as http://www.subscriberdrive.com can also be effective, if you've already got a web-site that receives traffic (that's the catch).
I would also list my publication with as many free directories as possible to bring in a couple hundred extra subscribers per month.
(Again, search google.com for ezine directories and you'll find quite a few that allow you to list for free.)
What are things you do to make sure your subscribers read your ezine?
-----Quality content is # 1.
Good exclusive articles are one of the best forms of quality content.
Offer info that the subscribers can't find anywhere else.
Or minimally aren't likely to find.
Offer a free gift every now and then too.
Keep them on their toes in anticipation.
Keep in REGULAR contact.
Send out a mailing *at least* every 21 days.
Do NOT bombard subscribers with ads.
Do not send out more than one or two solo ads per month (where all that is sent is the ad, with no other article or content).
I've found that you can send out as many top sponsor style ads, as you want, as long as the article that is sent along with the ad is good.
Which means that really, you can advertise as often as you want.
Even every day if your information is in demand.
The other factor is of course a strong subject line.
I use the element of *curiosity* most often, in order to get readers to open the message.
I do NOT use trickery, such as subject lines that read: "URGENT: Your Account is Past Due".
And I don't see why anyone would remain subscribed to a publication that uses such tactics. It's amateurish.
Advice you have for someone who is trying to start a new ezine?
----Good question.
I would first offer the fact that you do not need to be a great writer to succeed.
Just research and become an expert on your topic, and offer the info that people want.
...If you don't know what your subscribers want, simply ask them.
Send out a mailing that asks this very question.
This will not damage your credibility.
Just the opposite.
It will let your readers know that you want to meet their needs as best you can.
I would also recommend places like ezinearticles.com, which offer a wide variety of articles with free reprint rights - for the times when writers block strikes, or for those who just aren't willing to write their own articles.
You can still run a successful ezine with reprinted articles.
-Bryan Winters
----------------------------------------------
I'll Not Only *Show* You How To Make Your Living Online,
I'll Also *PAY* for the Resources Needed to Do it!
for the "All-In-One Internet Marketing Solution":
http://www.pushbuttonpublishing.com
----------------------------------------------
Unlimited Leads, Unlimited Income! http://www.pushbuttonleads.com
----------------------------------------------
Diane Hughes
My name is Diane Hughes and I’m most known for http://ProBizTips.com.
I’m 27 years old and have been doing business online for about 6 years now.
When I was 21 years old,
I started my own online business (after much research and getting scammed).
It wasn’t as easy as I am making it sound … just didn’t want to bore you with the gory details! :o)
Tell me about your ezine:
My ezine is the ProBizTips newsletter at http://ProBizTips.com.
It’s a marketing/online business newsletter … one among thousands, I know.
I have managed to get my name as well as my newsletter’s brand “out there” which has resulted in the success of my newsletter and income. How many subscribers do you have? Approximately 46,000 How long did it take you to gain that many subscribers?
The whole 6 years! :o)
Many people ask me this question along with “HOW”
… I can only come up with one explanation.
I started out 6 years ago when online business and ezines weren’t so rampant.
I was one out a few hundred compared to thousands nowadays.
If you were to start over now, how long would it take to gain that many subscribers?
If I had to start over today?
I imagine a lot longer – doing it the way I did, anyway.
I used a few co-registration services, etc but most of my list is “home-grown”
… I didn’t buy them and I didn’t “harvest” them.
That’s what makes my ezine so responsive for advertisers ….
How important do you think it is to have an ezine?
VERY – I say this because it is my main source of income now.
It is so important to keep a relationship with your website customers and visitors
… not only for sanity reasons (doing business at home can get lonely) but for income.
Whether that income comes from advertisers or joint ventures.
What are things that have successfully helped to build your ezine?
Co-registration services are great for beginners.
Just be careful who you choose.
There are a lot out there and some have proven to be a little “shady” and not so trustworthy.
I have reason to believe that some services harvest their email addresses.
But this one is a good one and Marty offers great support …
http://www.viralmarketzone.com/leadfactory
I also use pop-ups on my sites and joint venture with other publishers.
What are things that that you have tried that have not helped?
A long time ago when first starting the ezine,
I purchased 500 leads.
DON’T do it! I don’t care if they promise you they are all opt-in, you’ll find that more than 90% of them either did NOT opt-in or they’re bad email addresses.
Talk about a nightmare of spam complaints! If you were going to start a new ezine, what would you do to make it as large and successful as the one you have now? What would be your fundamental steps?
1. Get a pop up going on your sites
2. Sign up with a good co-registration service to get you started. http://www.viralmarketzone.com/leadfactory
3. Joint venture with other publishers (http://www.ezinerocket.com)
4. Concentrate on your ezine.
This is something many people forget! They focus so hard on getting subscribers,
that they forget that they need to KEEP the ones they DO get … work hard on making your ezine unique and valuable.
What are things you do to get people to actually read your ezine?
1. I’m “myself” … I talk personal
2. I have a weekly cash contest
3. I have a weekly, valuable freebie
What have you found to be the best ways to advertise your ezine?
“Word-of-Mouth”
– get a good ezine going, get some joint ventures going
– you won’t believe how fast and how effective “word-of-mouth” is on the web.
Advice you have for someone who is trying to start a new ezine?
Get a good, catchy name for it and think of a unique “selling” point
– work on the ezine first …
THEN work on getting the subscribers.
Teresa King
Hi Russell, thank you for having me.
I have been marketing online for about five years.
My first year was very rough as I did not have much money to purchase the necessary things that I needed to make my business grow.
I did, however, learn a lot during that first year.
So, I will tell people that not having money should not stop them from their goal, but rather, be a special challenge that they CAN resolve.
Tell me about your ezine:
Tips for Top's Newsletter was established approximately three years ago.
I did not start one earlier because I was afraid of making a commitment to my readers. (Bad, girl. Slap me)How long did it take you to gain your subscribers?
I have about 900 subscribers that I have had from the first six months I started my ezine that have never left me.
It took me over a year to build my ezine to its first 1,500 members.
If you were to start over now, how long would it take to gain that many subscribers?
I think if that was my only goal to build my ezine, it would take me about two months to gain 5,000 readers.
I'm presuming that you mean I have no name on the net, and my one and only goal was to get subscribers to my ezine.
And it would all depend on what kind of ezine I was going to start, and what else I was doing in a busy schedule.
How important do you think it is to have an ezine?
It's very important to have an ezine.
Your newsletter readers are your customers, repeat customers and potential customers. They also bring you more customers.
It's plain foolish to not keep in contact with your customers.
What are things that have successfully helped to build your ezine?
Writing articles and getting those articles published in large and small ezines, and building my name so that people volunteer to sign up for my ezine.
Following up on my customers to invite them to my ezine.
Some people automatically, get the sale, and then add their purchasers to their ezine.
I put mine on a previous customer list so I can offer them discounts on future products, or follow up on their recent purchase.
However, I only invite them to my ezine.
What are things that you have tried that have not helped?
Going out on the street and dragging people to my house to sign up for my ezine.
It just took too long :)
I joined a few programs to build my list, and discovered, that I was basically sending my customers to other people.
I had a pop-up and did not notice one bit of difference to my database of subscribers.
I think that a person who is not getting a lot of hits to their site, would be rewarded for joining a subscriber program.
If you were going to start a new ezine, what would you do to make it as large and successful as the one you have now?
What would be your fundamental steps?
Day one:
Create a Newsletter name that matches my website. And, keep it consistent.
Get my own name out to the web every chance I get until it is branded.
Tips for Top from www.tipsfortop.com was what I chose before I knew as much as I know now.
If I did it all over again and if my name for a domain name was available, I would purchase my own name as a domain name.
YES, it sounds a bit conceited, however, you need to get your name known.
Your name is YOU.
In the olden days, a man's name was his honor and a handshake was all that was needed between two people.
Their word was their pride. Represent your name well.
Create a newsletter on something that you know about, or are willing to study to "create the I'm an expert" attitude.
So, day one, choose your name, choose your subject and then set up your newsletter with a GRAPHIC and its name on the cover.
TEST your script, and you should be good to go.
NEXT decide if you want to give something free to your new subscribers.
This does bring more subscribers.
Write your thank you for subscribing email.
Check it for typos and spelling errors.
THIS IS YOUR FIRST IMPRESSION;
spend a long time on that welcome letter.
TAKE a break.
Day two:
GET busy.
Set up a pre-launch! Offer something exciting for your first 50 members.
Offer them something else, if they bring you a new member.
Create a rule that they must give your newsletter a chance and stay for at least three issues.
Most people have integrity and will abide by the rule. If they don't, you don't want them for a customer anyway.
Ask for help.
Tell your friends to sign up and bring you someone.
What are things you do to get people to read your ezine?
I put out an excellent ezine, Russell.
It gets read. The one thing I do, that very few ezine owners do is, I get that article in at the top, uninterrupted for them to read.
I don't play games. I get them information, regardless if they want to read the rest of the newsletter.
So, my newsletter starts out HI NAME, In this issue we have......
I list what we have, then first thing is the article!
My ezine has a homework assignment
(many people need a little push, and getting an idea of what to do for the week helps them)
It has an inspirational quote, something free and a high quality article. It also has a personal touch of about me at the end of it.
(I get a lot of feed back from my readers on that aspect of my ezine.
It is like they get to know me, and because they do, they want to share their experiences, and they trust me more because of it.
I put in experiences that they can easily relate to.) I enjoy getting to know my readers, too.
What are things you do to keep your readers from unsubscribing?
I twist their ARMS and threaten to take their first-born!
I don't do anything to keep my readers from unsubscribing.
I don't get many unsubscribers, however, once in a great while when I see someone leave that has been with me for a while, I do write them and ask them what's going on.
The usual response is they are taking a break from marketing, or their work load is too heavy, with their family and their "real" offline business.
BUT what I DON'T DO is bombard them with unsolicited advertisements from me whenever I see something that might make me money.
I very seldom send an unscheduled newsletter out.
Something has to be really big or new, and useful to them, before I do. I also DON'T sell advertisement space in my ezine.
What have you found to be the best ways to advertise your ezine?
Writing articles and submitting those articles to places that accept articles.
Managing a free autoresponder service, where they use the service, however, they must subscribe to one of my newsletters.
And, of course, the old faithful word of mouth.
Advice you have for someone who is trying to start a new ezine?
Get going!
Be consistent.
Don't be afraid to put an advertisement in your ezine.
Write to your readers as if you are writing to one person.
Make sure that your ezine is personalized.
Give good value and never forget to have fun with your ezine.
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